1. FUNDRAISING PROGRAMS COME OF AGE
    By admin Blog 0 comment
    17/Oct FUNDRAISING PROGRAMS COME OF AGE
    For marching bands, sports teams, and other groups looking to cover the cost of equipment, travel and general operations, fundraising programs are the go-to tactic to supplement organizational funding and fees obtained from members. However, mounting a successful fundraising campaign can be challenging, and big time contributions sometimes lead to little financial rewards. When it [...]
    Read more
  2. HAND-CRAFTED BRANDING, GIFT CARD DESIGN, AND WHY NOT TO BE A MAJOR PLAYER
    By admin Blog 0 comment
    1/Sep HAND-CRAFTED BRANDING, GIFT CARD DESIGN, AND WHY NOT TO BE A MAJOR PLAYER
    There’s no doubt that national restaurant chains, big box retailers, and online superstores will win on price. If independent businesses are going to be successful in carving out their piece of the pie, it will be on their own brand merits, and these have nothing to do with emulating the “big boys.” What can independent [...]
    Read more
  3. DIGITAL METAL®: THE FOIL STAMPING ALTERNATIVE
    By admin Blog 0 comment 1/Sep
    DIGITAL METAL®: THE FOIL STAMPING ALTERNATIVE
    WHAT’S GREAT ABOUT FOIL STAMPING Foil stamping, also known as hot foil stamping or foil printing, is undeniably effective at transforming what might otherwise be a flat, constrained design into a high-impact, multidimensional design. The shimmer and glow created by foil stamping is used by designers to shine a spotlight on your brand, communicating energy, [...]
    Read more
  4. GIFT CARD FRAUD: HOW TO PROTECT AGAINST GIFT CARD SCAMS
    By admin Blog 0 comment
    1/Sep GIFT CARD FRAUD: HOW TO PROTECT AGAINST GIFT CARD SCAMS
    With $124 billion in gift cards purchased by more than half of the adult population of the United States in 2014, it’s clear that gift cards have found their way into the shopping patterns of today’s consumer. While it’s important for retailers to recognize the value that gift cards bring to their balance sheets, it’s [...]
    Read more
  5. HOTEL DOOR LOCKS & KEY CARDS: WHAT TO KNOW
    By admin Blog 0 comment
    1/Sep HOTEL DOOR LOCKS & KEY CARDS: WHAT TO KNOW
    Originally made from wood, door locks and keys have been around since ancient times, offering protection and a sense of security. Eventually, metal replaced wood, but lock technology remained essentially unchanged for well more than a thousand years until the 19th century. It wasn’t until the 1970s that hotel door locks experienced a groundbreaking transformation [...]
    Read more
  6. 6 NEW YEAR’S BUSINESS RESOLUTIONS WORTH KEEPING
    By admin Blog 0 comment
    1/Sep 6 NEW YEAR’S BUSINESS RESOLUTIONS WORTH KEEPING
    It’s that time of year, when we commit to self improvement. Whether it be going to the gym, eating better, or spending more time with family, we all want to make the coming year better than the last. Why not in business? Here are six New Year’s business resolutions that we think are worth keeping. [...]
    Read more
  7. HANGING GIFT CARDS ARE MINI BILLBOARDS FOR CARHARTT
    By admin Blog 0 comment
    31/Aug HANGING GIFT CARDS ARE MINI BILLBOARDS FOR CARHARTT
    For more than 125 years, the Carhartt brand name has been synonymous with durability, performance and style. The familiar “Carhartt Brown” and iconic square logo patch communicate the Carhartt brand message more than any other imagery. That’s why Carhartt choose large-format hanging gift cards that let their clothes do the talking. Mini Billboards The additional [...]
    Read more
  8. TRANSLUCENT BUSINESS CARDS MAKE PLASTIC A GREAT CHOICE
    By admin Blog 0 comment
    31/Aug TRANSLUCENT BUSINESS CARDS MAKE PLASTIC A GREAT CHOICE
    When it comes to business card design, plastic offers several advantages over paper. Not only do plastic business cards offer durability and a more substantial look and feel, they also offer something that paper business cards cannot: translucency. Translucent business cards, also known as frosted business cards, are neither opaque nor transparent, offering a refined sophistication. How Translucent Business [...]
    Read more
  9. GIFT CARD SLEEVES AND BRAND MESSAGING
    By admin Blog 0 comment
    31/Aug GIFT CARD SLEEVES AND BRAND MESSAGING
    In business, your brand may be the single most important factor determining success. Brand messaging is a big part of the brand equation, and gift card sleeves are a great way to communicate brand value while providing a finished, wrapped look to your gift cards. Gift card sleeves provide additional “real estate” to connect with [...]
    Read more
  10. GIFT CARD HOLDERS TRANSFORM GIFT CARDS INTO GIFTS READY FOR ACTION!
    By admin Blog 0 comment
    31/Aug GIFT CARD HOLDERS TRANSFORM GIFT CARDS INTO GIFTS READY FOR ACTION!
    Before gift cards, people gave personalized gifts and hoped they’d be loved. Remember those? To break down gift-buying hesitancy, retailers invented the gift receipt. Now, no one had to worry about buying the wrong gift. But there was a better way for retailers to capitalize on gift-giving: the gift card. Gift cards are super portable, [...]
    Read more