The Blogs

For marching bands, sports teams, and other groups looking to cover the cost of equipment, travel and general operations, fundraising programs are the go-to tactic to supplement organizational funding and fees obtained from members. However, mounting a successful fundraising campaign can be challenging, and big time contributions sometimes lead to little financial rewards. When it [...]

There’s no doubt that national restaurant chains, big box retailers, and online superstores will win on price. If independent businesses are going to be successful in carving out their piece of the pie, it will be on their own brand merits, and these have nothing to do with emulating the “big boys.” What can independent [...]

With $124 billion in gift cards purchased by more than half of the adult population of the United States in 2014, it’s clear that gift cards have found their way into the shopping patterns of today’s consumer. While it’s important for retailers to recognize the value that gift cards bring to their balance sheets, it’s [...]

Originally made from wood, door locks and keys have been around since ancient times, offering protection and a sense of security. Eventually, metal replaced wood, but lock technology remained essentially unchanged for well more than a thousand years until the 19th century. It wasn’t until the 1970s that hotel door locks experienced a groundbreaking transformation [...]

It’s that time of year, when we commit to self improvement. Whether it be going to the gym, eating better, or spending more time with family, we all want to make the coming year better than the last. Why not in business? Here are six New Year’s business resolutions that we think are worth keeping. [...]

For more than 125 years, the Carhartt brand name has been synonymous with durability, performance and style. The familiar “Carhartt Brown” and iconic square logo patch communicate the Carhartt brand message more than any other imagery. That’s why Carhartt choose large-format hanging gift cards that let their clothes do the talking. Mini Billboards The additional [...]

When it comes to business card design, plastic offers several advantages over paper. Not only do plastic business cards offer durability and a more substantial look and feel, they also offer something that paper business cards cannot: translucency. Translucent business cards, also known as frosted business cards, are neither opaque nor transparent, offering a refined sophistication. How Translucent Business [...]

In business, your brand may be the single most important factor determining success. Brand messaging is a big part of the brand equation, and gift card sleeves are a great way to communicate brand value while providing a finished, wrapped look to your gift cards. Gift card sleeves provide additional “real estate” to connect with [...]

Before gift cards, people gave personalized gifts and hoped they’d be loved. Remember those? To break down gift-buying hesitancy, retailers invented the gift receipt. Now, no one had to worry about buying the wrong gift. But there was a better way for retailers to capitalize on gift-giving: the gift card. Gift cards are super portable, [...]